Pinterest is steadily making waves in Zimbabwe’s social media scene, and by 2025 it’s become a go-to platform for brands and influencers aiming to tap into a fresh audience. If you’re an advertiser or a content creator wondering about Pinterest advertising rates and the marketing cost landscape in Zimbabwe, you’ve landed in the right spot. This article breaks down the 2025 Zimbabwe Pinterest all-category advertising rate card, backed with real local insights and data as of June 2025.
📢 Zimbabwe Pinterest Marketing Landscape 2025
As of June 2025, Zimbabwe’s digital marketing game is evolving fast. Social media platforms like Facebook, WhatsApp, and Instagram still dominate, but Pinterest is carving out its niche, especially for lifestyle, fashion, and home décor brands. The platform’s visual-first nature appeals well to Zimbabwean creatives and SMEs seeking affordable, targeted marketing options.
Locally, payment methods for social advertising have adapted to Zimbabwe’s unique financial environment. While the Zimbabwean Dollar (ZWL) remains the official currency, most advertisers prefer using USD-pegged digital payment gateways due to currency volatility. Platforms like EcoCash and OneMoney integrate with international ad payment systems, easing the purchase of Pinterest ads for local businesses and influencers.
📊 Pinterest Advertising Rates Zimbabwe 2025
Pinterest advertising rates in Zimbabwe vary based on campaign objectives, targeting options, and ad formats. Here’s a practical breakdown of the major pricing brackets you can expect in 2025:
| Ad Format | Average Cost Per Click (CPC) | Average Cost Per Mille (CPM) | Minimum Daily Budget (ZWL) |
|---|---|---|---|
| Promoted Pins | ZWL 150 – ZWL 300 | ZWL 2,500 – ZWL 4,000 | ZWL 5,000 |
| Video Ads | ZWL 200 – ZWL 400 | ZWL 3,500 – ZWL 5,500 | ZWL 7,000 |
| Carousel Ads | ZWL 180 – ZWL 350 | ZWL 3,000 – ZWL 5,000 | ZWL 6,000 |
| Shopping Ads | ZWL 250 – ZWL 450 | ZWL 4,000 – ZWL 6,000 | ZWL 8,000 |
Note: Rates fluctuate based on targeting depth and campaign duration.
💡 How Zimbabwean Brands Are Using Pinterest Ads
Local players like Kudakwashe’s Craft Hub and ZimStyle Fashion have jumped on Pinterest advertising to boost their e-commerce sales. Kudakwashe, a home décor SME based in Harare, leverages promoted pins showcasing handcrafted furniture to niche buyers both locally and in the diaspora, managing to keep marketing cost within ZWL 50,000 monthly with solid ROI.
Meanwhile, ZimStyle Fashion uses carousel and video ads to highlight seasonal collections, targeting urban millennials. Their marketing cost on Pinterest is about 20% lower than Facebook ads for similar reach, mainly due to less competition on the platform here.
📊 Social Media & Influencer Collabs on Pinterest Zimbabwe
Unlike other platforms, Pinterest’s influencer marketing is still budding in Zimbabwe. Influencers like Tendai Moyo, a Harare-based lifestyle pinner, collaborate with brands on content creation, charging roughly ZWL 10,000 – ZWL 25,000 per campaign depending on deliverables. Brands prefer direct deals due to limited influencer marketing agencies focusing on Pinterest here.
Payment for influencer collaborations is mostly done via EcoCash or bank transfers, with contracts reflecting Zimbabwe’s advertising standards and consumer protection laws. There’s a growing trend to combine Pinterest ads with influencer content to boost authenticity and conversions.
❗ What Zimbabwe Advertisers Should Watch Out For
- Currency Fluctuations: Marketing cost in ZWL can shift rapidly; locking ad budgets in USD or stable currencies is safer.
- Audience Size: Pinterest’s active user base in Zimbabwe is smaller than Facebook’s, so expect niche targeting rather than mass reach.
- Content Quality: Pinterest rewards high-quality, original visuals. Poor creative will waste your advertising budget.
- Compliance: Zimbabwe’s advertising laws require clear disclosure of sponsored content, even on Pinterest collaborations.
### People Also Ask
What are typical Pinterest advertising rates in Zimbabwe for 2025?
Pinterest advertising rates range from ZWL 150 to ZWL 450 per click depending on the ad type. CPMs generally fall between ZWL 2,500 and ZWL 6,000.
How do Zimbabwe brands pay for Pinterest ads?
Most Zimbabwean advertisers use EcoCash, OneMoney, or USD-pegged payment gateways to pay for Pinterest ads, avoiding local currency instability.
Is Pinterest a good platform for influencer marketing in Zimbabwe?
Pinterest influencer marketing is emerging in Zimbabwe but still less developed compared to Facebook or Instagram. However, it offers unique opportunities for lifestyle and craft brands.
Final Thoughts
Pinterest advertising in Zimbabwe for 2025 is a promising avenue for brands willing to experiment beyond the usual social media giants. With marketing cost manageable and options for both ads and influencer collabs, it’s a platform worth watching. As of June 2025, local players are already seeing gains by combining Pinterest’s visual appeal with Zimbabwe’s growing digital payment infrastructure.
BaoLiba will continue updating Zimbabwe’s influencer marketing trends, including Pinterest’s evolving ad rates and best practices. Stay tuned and keep hustling!
