If you’re an ad boss or a content creator in Zimbabwe looking to crack the Pinterest advertising game in 2025, you’ve landed in the right spot. This here is your no-fluff, straight-talking guide to the all-category advertising rate card for Pinterest in Zimbabwe — with a sprinkle of local flavour, real numbers, and smart media planning tips to make your ad spend count.
📢 Zimbabwe Marketing Landscape in 2025 May
As of 2025 May, Zimbabwe’s digital advertising scene is buzzing, especially on platforms like Pinterest and Snapchat. While WhatsApp and Facebook still rule the social roost, Pinterest is carving out a niche for brands targeting visual discovery and lifestyle segments. Zimbabwean brands like Simbisa Brands and local fashion labels such as Kachembere are experimenting with Pinterest to showcase their products through eye-catching pins.
The local currency, the Zimbabwean Dollar (ZWL), remains the standard for ad spend transactions. However, many advertisers prefer platforms allowing payments in USD due to fluctuations and banking challenges. For media planning, this means you need to keep your budget flexible and ready for currency swings.
💡 Understanding Pinterest Advertising Rates in Zimbabwe
Pinterest advertising rates in Zimbabwe vary by ad format and targeting options. Unlike Snapchat, which charges based on cost per swipe or cost per view, Pinterest generally uses cost per click (CPC) or cost per thousand impressions (CPM). Here’s a snapshot of what you can expect for 2025:
- Standard Pins (CPC): Around ZWL 25 to ZWL 45 per click, depending on targeting precision and competition.
- Video Pins (CPM): Usually ZWL 800 to ZWL 1200 per 1,000 impressions.
- Carousel Ads: Slightly higher, ZWL 30 to ZWL 50 CPC, thanks to multiple images boosting engagement.
These rates fluctuate with campaign scale and seasonality — for example, during the festive season or local events like the Harare International Festival of the Arts, ad costs often spike.
📊 Media Planning Tips for Zimbabwe Advertisers on Pinterest
If you want to stretch your ad spend and get the best bang for your buck on Pinterest, here’s what works in Zimbabwe:
- Target Local Interests: Use Pinterest’s audience filters to reach Zimbabwean users interested in local crafts, food, and fashion. Brands like Mukuru have nailed this by promoting remittance services with culturally relevant content.
- Integrate with Snapchat: Snapchat still commands a younger crowd in Zimbabwe. Cross-promote your Pinterest campaigns on Snapchat to widen your funnel. Snapchat’s ad rates are competitive — CPC can be as low as ZWL 20, making it a handy platform for awareness.
- Use Zimbabwean Creators: Partner with local Pinterest-savvy influencers like local DIY bloggers or travel enthusiasts. They bring credibility and local flair that resonates more than generic ads.
- Leverage Seasonal Trends: Align your campaigns with Zimbabwean holidays and events. For instance, during Heroes Day or Independence Day, users are more engaged in cultural content — perfect for themed Pinterest ads.
❗ Legal and Payment Notes for Zimbabwe Advertisers
Zimbabwe’s advertising laws require compliance with the Broadcasting Services Act and Consumer Protection Act, ensuring truthful and non-misleading ads. Pinterest campaigns must respect these regulations to avoid penalties.
For payments, most Zimbabwe advertisers use international credit cards or services like EcoCash linked to USD accounts. BaoLiba and other local agencies offer solutions simplifying ad spend management by handling currency conversion and platform billing.
People Also Ask
What is the average advertising rate on Pinterest in Zimbabwe?
Average CPC ranges between ZWL 25 to ZWL 45, with CPM for video pins around ZWL 800 to ZWL 1200 per 1,000 impressions, depending on targeting and competition.
How does Pinterest advertising compare with Snapchat in Zimbabwe?
Snapchat ads usually have lower CPC rates (around ZWL 20) and appeal to a younger audience, while Pinterest offers better engagement for lifestyle and retail sectors through visual discovery.
Can Zimbabwean brands pay for Pinterest ads in local currency?
Most brands pay in USD or via international cards, but agencies like BaoLiba assist in converting ZWL to USD for smooth payments.
📈 Real Zimbabwean Campaign Case
One standout case was a Harare-based fashion brand, Tafadzwa Styles, which used Pinterest carousel ads to promote their summer collection. They combined this with Snapchat story ads targeting youth in Bulawayo. The campaign saw a 30% increase in direct online sales within a month, with an effective CPC of about ZWL 28 on Pinterest.
Final Thoughts
Navigating Pinterest’s advertising rates and media planning in Zimbabwe takes a grounded approach — knowing your audience, leveraging local creators, and syncing with platforms like Snapchat can seriously boost your ROI. Keep your ad spend smart, respect local laws, and stay ahead of the curve.
BaoLiba will continue to update Zimbabwe’s influencer marketing and advertising trends. Stay tuned and follow us for the latest tips and insider info.
