If you’re an advertiser or content creator in Zimbabwe looking to crack the Pinterest code in 2025, this one’s tailor-made for you. As of June 2025, the marketing landscape here is shifting fast — TikTok’s buzzing, but Pinterest’s quietly carving out its own niche for brands wanting that clean, discovery-driven audience. Let’s talk cold hard numbers, local payment vibes, and how the ad spend breakdown looks for Pinterest across all categories in Zimbabwe.
📢 Marketing Trends in Zimbabwe 2025
TikTok might be stealing the limelight with short vids and viral dances, but Pinterest is the dark horse for advertisers craving high-intent users. Zimbabwean brands like Nyaradzo Funeral Services and local fashion labels such as Kudakwashe Styles are starting to dip toes into Pinterest’s visual search and inspiration-driven content. The platform’s less noisy, more evergreen compared to the TikTok hype, making it a solid spot for long-term brand storytelling.
Ad spend in Zimbabwe still leans heavily on Facebook and WhatsApp, but Pinterest’s advertising rates in 2025 are competitive, especially when you consider the quality of traffic. With the Zimbabwean Dollar (ZWL) facing inflationary pressures, marketers are cautious but keen to diversify. The key is balancing marketing cost with ROI — Pinterest’s CPC (cost per click) and CPM (cost per mille) often undercut TikTok’s sky-high ad auctions.
📊 Pinterest Advertising Rates Zimbabwe 2025
Here’s the real talk on advertising rates for Pinterest in Zimbabwe, all categories included:
| Ad Type | Average Cost (ZWL) | Notes |
|---|---|---|
| Promoted Pins (CPC) | 1.50 – 3.00 ZWL | Great for direct conversions |
| Promoted Video (CPM) | 50 – 120 ZWL per 1,000 views | Best for brand awareness |
| Shopping Ads (CPC) | 2.00 – 4.50 ZWL | Ideal for ecommerce & retail |
| Carousel Ads (CPC) | 2.50 – 5.00 ZWL | Showcase multiple products |
Rates fluctuate based on targeting, ad quality, and demand.
For Zimbabwean marketers, that’s a decent bargain compared to TikTok, where CPMs can easily top 150 ZWL during peak times. Plus, Pinterest’s audience tends to spend longer on content, meaning better engagement and higher chances of conversion.
💡 How Zimbabwean Advertisers Pay and Play
Payments on Pinterest advertising in Zimbabwe mostly run through international credit cards or PayPal, but local advertisers are increasingly using platforms like EcoCash and OneMoney to fund their ad accounts via intermediaries like BaoLiba. This workaround helps dodge forex shortages and keeps campaigns running smooth.
Working with influencers and local creators on Pinterest is still emerging here, but some savvy Zimbabwean bloggers like Tendai’s Craft Corner have started blending Pinterest content with TikTok and Instagram promos. This multi-platform approach spreads the ad spend thinner but boosts total reach and conversions.
📊 People Also Ask
What is the average Pinterest marketing cost in Zimbabwe for 2025?
The average marketing cost ranges between 1.50 to 5.00 Zimbabwean Dollars per click or 50 to 120 ZWL per 1,000 views depending on ad format, making it a budget-friendly option compared to TikTok.
How does Pinterest ad spend compare to TikTok in Zimbabwe?
Pinterest typically offers lower CPMs and CPCs than TikTok, meaning advertisers get more bang for their buck with potentially higher quality leads.
Can Zimbabwean advertisers use local payment methods for Pinterest ads?
Yes, although Pinterest doesn’t directly accept local payments, advertisers use EcoCash or OneMoney through platforms like BaoLiba to fund campaigns securely.
❗ Key Considerations for Pinterest Advertising in Zimbabwe
- Currency Fluctuations: Zimbabwean Dollar’s volatility means ad spend budgets need constant monitoring.
- Compliance: Always ensure ad content respects Zimbabwe’s advertising laws and cultural norms.
- Audience Targeting: Pinterest’s strength lies in interest and intent-based targeting — use that to your advantage.
- Content Quality: Pinterest rewards visually stunning, authentic pins — invest in good creatives.
Final Thoughts
As of June 2025, Zimbabwe’s digital marketing scene is ripe for Pinterest advertising, especially for brands wanting an alternative to TikTok’s crowded space. With reasonable advertising rates, evolving payment options, and a growing user base, Pinterest is a platform worth testing for your next campaign.
BaoLiba will keep tracking Zimbabwe’s influencer marketing and ad spend trends, so stay tuned for the freshest updates and tips. Follow us for more no-fluff insights that help you turn clicks into cold ZWL cash.
