Looking to crack the Pinterest advertising game in Zimbabwe come 2025? You’re in the right spot. Zimbabwean advertisers and content creators, especially those grinding on social media platforms like LinkedIn and Pinterest, need to know where the moola goes and how to make every cent count. With the local RTGS Dollar (ZWL$) in play and a unique media planning landscape, this guide breaks down Pinterest’s all-category ad rates for Zimbabwe, plus how you can navigate payments, local culture, and influencer collabs.
As of 2025-07-17, Pinterest keeps gaining traction among Zimbabwean marketers, especially for lifestyle, fashion, and food brands targeting urban youth in Harare and Bulawayo. Brands like Nyaradzo Group and influencers such as Tatenda Moyo (@TatendaStyleZW) are already tapping into Pinterest’s visual storytelling power, blending it with LinkedIn’s professional edge to boost brand awareness.
📊 2025 Pinterest Advertising Rate Card Breakdown for Zimbabwe
Pinterest ads in Zimbabwe come in different flavours — Promoted Pins, Video Pins, and Shopping Ads. Below is a snapshot of typical costs, localised for Zimbabwe’s economic climate and payment methods:
| Ad Type | Cost per 1,000 Impressions (CPM) | Approximate Cost per Click (CPC) | Notes |
|---|---|---|---|
| Promoted Pins | ZWL$ 25 – ZWL$ 40 | ZWL$ 5 – ZWL$ 8 | Best for brand awareness and traffic |
| Video Pins | ZWL$ 35 – ZWL$ 60 | ZWL$ 7 – ZWL$ 12 | Great for engagement and storytelling |
| Shopping Ads | ZWL$ 30 – ZWL$ 50 | ZWL$ 6 – ZWL$ 10 | Ideal for ecommerce and direct sales |
Keep in mind, these rates can fluctuate based on targeting precision, seasonality, and ad quality. Zimbabwe’s media planning differs from Western markets because of local purchasing power and payment channel preferences. For instance, payments often route through EcoCash or local banks, requiring advertisers to factor in transaction fees.
💡 How Zimbabwean Brands Use Pinterest in 2025
Local brands are no longer just buyers; they’re creators and partners. Take Chibuku Super, a staple in Zimbabwean homes, which recently ran a Pinterest campaign targeting rural women with recipes and lifestyle tips. Their media planning team combined Pinterest with LinkedIn ads to reach both informal market vendors and formal retail partners.
On the influencer front, Tatenda Moyo grew her fashion blog into a full-time gig by collaborating with local designers and promoting their pins during Zimbabwe’s festive seasons. She pays close attention to CPC to ensure her clients get the best bang for their buck. For payments, Tatenda prefers working through platforms that support ZWL$ transactions, simplifying bookkeeping.
📢 Social Media Ecosystem in Zimbabwe: Why Pinterest Matters
Zimbabwe’s social media landscape is dominated by WhatsApp and Facebook, but Pinterest is carving out its space, especially among creatives and entrepreneurs. Advertisers must understand that Pinterest’s strength lies in discovery and purchase intent, making it a powerful tool for brands selling tangible goods.
LinkedIn also plays a pivotal role, particularly for B2B brands and service providers. Combining Pinterest’s visual reach with LinkedIn’s professional targeting can supercharge campaigns, especially when planning media buys in Zimbabwe’s diverse markets.
❗ Payment and Legal Considerations for Advertisers in Zimbabwe
Zimbabwe’s financial system has its quirks. While the ZWL$ is the official currency, many advertisers still juggle US dollars for international payments. Platforms like Pinterest accept payments via credit cards and PayPal, but local advertisers often convert funds through EcoCash or bank transfers.
Legally, Zimbabwe’s advertising laws require transparency and disclosure for sponsored content. The Advertising Standards Authority of Zimbabwe (ASAZ) monitors compliance, so make sure your Pinterest campaigns clearly label paid promotions to avoid fines.
People Also Ask
What is the average Pinterest ad cost in Zimbabwe for 2025?
The average CPM ranges from ZWL$ 25 to ZWL$ 60 depending on the ad format, with CPC between ZWL$ 5 and ZWL$ 12.
How do Zimbabwean advertisers pay for Pinterest ads?
Most use international payment methods like credit cards or PayPal, but local payments via EcoCash conversion are common for budgeting and bookkeeping.
Can Pinterest ads be combined with LinkedIn for better media planning in Zimbabwe?
Yes, combining Pinterest’s consumer reach with LinkedIn’s professional targeting creates a powerful cross-platform strategy.
Final Thoughts
Pinterest advertising in Zimbabwe for 2025 is a goldmine waiting for savvy advertisers who understand the local market nuances — from payment methods and currency to cultural storytelling and legal compliance. If you’re an advertiser or content creator looking to boost your brand presence, keep your media planning sharp, leverage local influencers, and stay updated on rate card changes.
BaoLiba will continue tracking Zimbabwe’s influencer marketing trends to bring you the freshest insights. Stay tuned and keep hustling!
