Budgeting Ad Spend Like a Tattoo Session
Budgeting ad spend feels a lot like pricing a custom tattoo. You quote too low and you’re working for free. You quote too high and the client walks. The sweet spot? It’s not magic. It’s math mixed with knowing your canvas. I’m MaTitie, senior editor and growth strategist at BaoLiba. I talk to creators across Harare, Bulawayo, and beyond every week. The same question keeps coming up: “How much should I actually spend to grow without burning my savings?” ...