Twitter's Return Shakes Up 2026 Ad Budgets
The blue bird has landed again. But this time, it’s not perched on Elon Musk’s shoulder. Operation Bluebird, a US startup involving a former Twitter trademark lawyer, launched a new social platform under the classic Twitter name and logo last week, arguing that X Corp abandoned the trademark in 2023. The legal ink is barely dry, and already marketers are asking the same question I’m hearing from creators across Harare to Bulawayo: “Do I now need two Twitter budgets?” ...