💡 Quick heads-up before we jump in
If you looked at this question and thought “ShareChat? Paraguay? That’s odd” — I feel you. ShareChat is known for Indian-language communities, not South America. But brands are not always where we expect, and creators who think laterally win. This piece is for Zimbabwe creators who want to reach Paraguayan brands (SMEs and challenger brands), convince them to test testimonial-style videos, and actually close the job — even if the brand’s main HQ is in Asunción and their comms live on other platforms.
I’ll mix tested testimonial frameworks (the Hero’s Journey approach), outreach tactics, a simple data snapshot comparing outreach channels, a short pitch script you can copy-modify, and real-world sourcing tips — plus what to charge and how to handle language. I’ll also weave in industry context about UGC agencies and creator-agency models so you can pick the fastest route to paid work. Expect practical, no-fluff moves you can action this week.
📊 Data Snapshot — Comparing Outreach Channels for Paraguay Brands
| 🧩 Metric | ShareChat outreach | Email + LinkedIn | Local Agency Partner |
|---|---|---|---|
| 👥 Potential Reach | Low–Medium | Medium | High |
| 📈 Conversion to Paid Pilot | Low | Medium | High |
| ⏱️ Speed to Close (weeks) | 8–12 | 4–8 | 2–6 |
| 💸 Cost to Creator (time/fees) | Low | Medium | High |
| 🔁 Reuse & Repurpose Value | Medium | High | High |
The table shows that while ShareChat outreach can be a low-cost discovery channel, it’s usually not the fastest path to closing Paraguayan brands. Email and LinkedIn give better odds per outreach, and working via a local Paraguayan agency or rep is fastest and converts best — but costs more. Use ShareChat to discover community signals or diaspora pockets, then move the conversation to direct email/LinkedIn or an agency match to close faster.
🔍 Why ShareChat might still matter (and when to skip it)
ShareChat’s core is Indian communities, but creators have two reasons to check it for Paraguay brands:
– Niche communities and expatriate groups sometimes form on unexpected platforms. If a Paraguayan brand targets diaspora or cross-border shoppers, ShareChat might surface user chatter you can use.
– ShareChat-style outreach is a low-cost, low-commitment way to test a creative concept (short UGC-style testimonials) before pitching the same idea more formally on LinkedIn or via email.
Reality check: for most Paraguayan SMEs you’ll get better traction by finding brand managers on LinkedIn, their contact emails on the website, or linking up with local agencies. TechBullion’s recent coverage on the rising role of UGC agencies shows many brands now prefer buying packages from agencies or vetted creators instead of ad-hoc DMs — use that trend to your advantage when pricing and packaging. (Source: TechBullion, “UGC Era Debuts as a Leading UGC Agency for the Future of Digital Marketing”.)
💡 The core testimonial play — Hero’s Journey, adapted
Use the Hero’s Journey when you record testimonial videos. This is gold — it turns bland praise into a relatable, emotion-driven story that sells.
Structure (simple, 3 beats):
1. The Setup — show the problem the brand/customer faced before the product/service.
2. The Turning Point — show how the brand helped or what changed; include real metrics if possible.
3. The Result (and the call-to-action) — tangible business outcome, plus a short line aimed at new customers.
Why it works: it focuses on problem → solution → result, gives viewers a character to relate to, and creates trust. From the Reference Content: keep the testimonial focused and authentic; ask customers to explain the problems they faced before partnering with the brand and how the solution paid off in time/money/effort. Photos and real details boost credibility.
Concrete interview prompts (short and useful):
– “Tell me about a day before you used X — what was the biggest headache?”
– “What did you try before X, and why didn’t it work?”
– “Walk me through the first week after using X. Any small wins that surprised you?”
– “If a friend asked whether X is worth the money, what would you tell them — in one sentence?”
Record 60–90 second hero testimonial + 15–20s cutdown for social ads. Offer both Spanish (primary) and 10–20s English or Portuguese cutdowns if the brand targets tourists or exports.
🛠️ Outreach process you can run in 10 steps (fast lane)
- Quick research (1 hour): Check brand website, LinkedIn, Instagram, Facebook. Note decision-makers (CMO, Head of Marketing).
- Social sniff (30 mins): Search for the brand name in ShareChat to see if any chatter exists. If zero results, don’t waste time DMing en masse.
- Craft a warm opener: Short, localised, and value-first (template below).
- Send multi-channel outreach: DM (if active), LinkedIn InMail, and one short email — spread over 48–72 hours.
- Offer a low-risk pilot: 30–60s testimonial video with one round of edits for a small fee.
- Ask for user data: Request a simple number the brand cares about (sales lift, conversion % change, footfall) to make results concrete.
- Deliver a branded cutdown + IG/FB/TikTok formats; offer captions in Spanish/Guarani.
- Permission & usage: Include a one-paragraph licence — 3 months social use + paid add-on for paid ads.
- Upsell repurposing packages: 15s ads, stills, captions for +X USD.
- Invoice & follow-up: 30% deposit, balance on delivery + a 30-day follow-up message asking for performance feedback you can use as a future testimonial.
Pitch template (copy-modify; Spanish lines optional):
– Subject / DM first line: “Quick idea for [Brand] — 30s video to show how customers actually use X”
– Body: “Hi [Name], I’m [Your Name], a Zimbabwe-based creator who makes fast testimonial videos that sell. I’d love to shoot a simple 60s story of one of your customers (in Spanish), edit a 15s cut for ads, and you only pay if you love the result. Pilot price: [USD amount]. Can I share a sample concept in 48h?”
Tip: if you find no ShareChat presence, mention you found customers talking about the brand on Instagram or Facebook instead — that’s a warmer opener.
💬 Pricing & rights — keep it simple
- Micro-pilot (one 30–60s testimonial + 15s cut): USD 150–400 (depending on scope & translation).
- Standard package (3 testimonials + 3 cutdowns + captions): USD 600–1.500.
- Agency-level pack (multi-format + rights for paid ads): USD 1.500+.
License basics:
– Social-only use for 6 months included.
– Paid ads need an extra fee (25–50% of project).
– Ask for name+logo rights and a short quote for your portfolio.
Charge in USD or stable local currency. For Zimbabwe creators, add a small currency-risk fee if the brand pays in Paraguayan guaraní.
😎 Ngatione Zvino — MaTitie
Hi, I’m MaTitie — the person behind this guide. I’ve hustled freelance shoots from Harare to online gigs abroad, and I test a lot of tools that help creators reach closed markets. Sometimes platforms are region-locked or flaky — and yes, VPNs can be part of the toolkit for privacy and access.
If you want a reliable VPN for research or to access geo-restricted bits of the web while pitching, check this option I trust:
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It helps with privacy, speed, and accessing tools that sometimes gate by region. MaTitie tested it for speed and stability — it’s solid for research work.
This post contains affiliate links. If you buy through them, MaTitie may earn a small commission. Thanks for the support — it keeps the coffee on and the camera rolling.
💡 Deeper play: partner models and how agencies fit in
If you read the headlines, agencies and the UGC economy are booming. TechBullion notes the growth of specialist UGC agencies offering creators scale and steady briefs. That matters for you because:
- Agencies convert faster with budgets already approved — they’ll buy a portfolio-ready creator.
- If you can white-label or partner with an agency, you trade a lower rate for steadier volume and faster payments.
- Alternatively, building a single strong pilot for a Paraguayan brand and letting an agency scale the format can earn you finders’ fees or recurring editing gigs.
Decide based on your priority: Want quick pay and higher per-job rates? Chase direct brand outreach. Want volume and stability? Pitch agencies that sell UGC packages.
🙋 Mubvunzo & Mhinduro (Frequently Asked Questions)
❓ Can a Zimbabwe creator convincingly handle interviews in Spanish?
💬 Answer: Short answer — yes, if you plan it. Use a bilingual interviewer or a translator for nuance. Even simple, well-shot testimonials with translated captions outperform low-quality native takes. Offer translation as a paid add-on.
🛠️ What if the brand asks for paid-media-ready assets?
💬 Answer: Charge more and set clear deliverables: 16:9 long cut, 9:16 vertical, 4:5 for feeds, captions, & a raw footage handover. State ad-license fees separately.
🧠 Is ShareChat the channel to invest most time in for Paraguay?
💬 Answer: Not usually. Use ShareChat only as a discovery tool or to check diaspora chatter. Prioritise LinkedIn, email, and local agency relationships for real conversion.
🧩 Final Thoughts — street-smart summary
- Don’t put all your time into ShareChat for Paraguay; it’s a nice-to-check, not a primary channel.
- Sell the testimonial concept with the Hero’s Journey: problem → turnaround → result.
- Use multi-channel outreach: ShareChat (if signals exist) → LinkedIn → Email → Agency intro.
- Offer pilot pricing and clear license terms; ask for one measurable result to make future pitches easier.
- Consider agency partnerships when you want scale — TechBullion’s reporting on the UGC agency rise matters here.
📚 Further Reading
Here are 3 recent articles that add context to the creator economy and outreach choices — pick whichever angle you want to dig into next.
🔸 20 Unconventional Ways to Stand Out in a Crowded Market
🗞️ Source: TechBullion – 📅 2025-09-06
🔗 https://techbullion.com/20-unconventional-ways-to-stand-out-in-a-crowded-market/ (nofollow)
🔸 Choosing Between In-House and Agency Influencer Marketing: What Fits Your Needs Best?
🗞️ Source: Zephyrnet – 📅 2025-09-06
🔗 https://zephyrnet.com/choosing-between-in-house-and-agency-influencer-marketing-what-fits-your-needs-best/ (nofollow)
🔸 Why Fuel Systems Are Sinking Mining Companies: Kairat Bizhayev…
🗞️ Source: TechBullion – 📅 2025-09-06
🔗 https://techbullion.com/why-fuel-systems-are-sinking-mining-companies-kairat-bizhayev-on-how-low-cost-modernization-is-changing-the-rules-of-the-game/ (nofollow)
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📌 Disclaimer
This post blends public-facing guidance, a tested testimonial framework, and a bit of local know-how. I’ve leaned on a few industry write-ups (notably TechBullion on UGC) and the testimonial best-practices in the reference notes. Treat this as practical advice — double-check rates, legal terms, and local rules before signing contracts. If anything is off, holler and I’ll tidy it up.
