LinkedIn Ads in South Africa: What Creators Pay vs. What They Get
Ever stared at LinkedIn’s campaign manager, credit card in hand, wondering if R150 per click is normal or if you’re being fleeced? You’re not alone. Last week, a creator in Harare messaged me: “I spent R3,000 on LinkedIn ads for my biotech study guides. Got 40 clicks, zero sales. Am I doing this wrong?” Short answer: probably not wrong, just mismatched expectations. Let’s unpack what LinkedIn advertising actually costs in Southern Africa, what results are realistic, and how to stop burning budget on false promises. ...