Livestreams

💡 Quick Intro — why this matters to you in Harare (and beyond) If you’re an advertiser in Zimbabwe and you keep hearing about live commerce but don’t know where to find South Korean creators on Viber — this one’s for you. Brands across the world are chasing creators who can carry authentic brand messaging into livestreams: some are even building their own live e‑commerce apps and hiring internet stars to front the shows. That trend was called out in reporting cited by PB, where distributors and e‑commerce operators pick familiar faces to pull audiences into live sales. ...

💡 Subsection Title If you’re an advertiser in Harare, Bulawayo or anywhere in Zimbabwe and you’ve been told “there are great creators in Uzbekistan on Pinterest who can do livestream brand work” — welcome to the right headache. Pinterest isn’t the first platform people think of for livestream commerce, and Uzbekistan sits a bit off the usual radar for English-language talent scouting. That mix makes it tricky — but also an opportunity. Brands that move smart, localise messaging, and partner with the right creators can get big reach in a low-competition space. ...