TikTok Ad Spend Surges 105% in Australia — What It Means for Your Content Budget
Hey there, it’s MaTitie from BaoLiba. Let’s talk about something that’s been on my radar lately — and probably on yours too if you’re building a sustainable presence on TikTok. Here’s the headline that caught my attention this week: Australian brands have increased their TikTok ad spend by 105% year-over-year. That’s not a typo. More than double the investment in just twelve months. Now, you might be wondering — “I’m a fitness instructor in Zimbabwe creating mobility and strength content. Why should I care about ad budgets in Australia?” ...