TikTok Shop Shakes Up Beauty Budgets: What Zim Creators Must Know
The beauty aisle has officially moved to your For You Page. If you are a creator in Harare, Bulawayo, or Mutare watching the global shifts, the signal is clear: social commerce is no longer a side hustle鈥攊t is the main event. This week, major retailers Boots UK and Best Buy launched significant TikTok Shop pilots. Boots, partnering with THG Commerce, dropped a curated No7 skincare selection. Best Buy followed with nearly 10,000 tech and beauty SKUs. Meanwhile, Sephora鈥檚 recent US launch leaned heavily on creator powerhouses like Mikayla Nogueira to drive instant velocity. ...